9. HOW TO ORDER DOT TAPE WITH YOUR LOGO?


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It is logical that transporters be allowed to market their own brand or name on the sides of their trailers. Trailer manufacturers take advantage of this marketing strategy to market their own logo on the DOT segments on YOUR trailers. Many OEM’s have cooperated by allowing their clients to market their own brand by using personalized DOT conspicuity tape.


Some graphic layouts of satisfied customers



To flaunt your “own” name effectively:

  1. Keep your logo simple. The “cleanest” logos have the most impact. People don’t “read the information on the tape…they “remember” the image!

  2. Combine two different logos or names on the tape segments!




NEGOTIATE YOUR REQUEST EARLY WITH YOUR OEM!

  • To avoid disappointments for both you and your OEM, you should negotiate the upgrade to personalized tape BEFORE you sign your contract for new trailers. It should be in your SPECIFICATIONS in your RFQ.

  • Please consider the fact that installing “customized tape” on your new trailers is not easy for the OEM and in fact, complicates established procedures.

  • You have the option to “spec” 100% lateral coverage instead of the standard 50%. (see the following section “Advantages to spec 100%...)

  • You must allow at least 4-6 weeks for production and delivery AFTER your graphic approval has been completed.

  • You must respect the minimum quantities required for customized logo tape. At present, Avery requires 20 rolls, 3M requires 50 rolls, Reflexite 105 rolls.